When in doubt, pray.
April 9 2013
Why 42% of People Clicking on the First Search Listing is a Bogus Statistic http://t.co/Wq620kGuTs
April 09, 2013
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The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I just saw a mention of it in an article from 2005 and it's been reiterated again and again ever since.
http://soshable.com/why-42-of-people-clicking-on-the-first-search-listing-is-a-bogus-statistic/