When in doubt, pray.
December 11 2012
Reach is Infinitely More Important than Fan Count on Facebook http://t.co/snKGvZ4y
December 11, 2012
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Reach is Infinitely More Important than Fan Count on Facebook - Social Media Marketing
For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically.