When in doubt, pray.
October 27 2012
Here's a perfect example of why real people trump celebrities in viral marketing. It takes true cleverness to pull it off, but when it works, it works really, really well. Kudos to Coke Zero for making this.
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Two 007 Beverage Campaigns: One Wins, One Loses
soshable.com
This could be easily turned into a case study. Fortunately, I won't make you read it before coming to the conclusions. They are, unfortunately, that
http://soshable.com/two-007-beverage-campaigns-one-wins-one-loses/
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