When in doubt, pray.
November 14 2012
Focus on Total Conversions, Not Conversion Rate http://t.co/Nqdxn1Lm v/ @AIS_News
November 15, 2012
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Focus on Total Conversions, Not Conversion Rate - Automotive Internet Sales
There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website. This couldn't be further from the truth.
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