When in doubt, pray.
November 15 2012
Editing for Creativity: How to Enhance the Writer’s Voice http://t.co/6iq6tbK2 via @portentint
November 15, 2012
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Editing for Creativity: How to Enhance the Writer's Voice
In a world of endless content, innovative copywriting is a great way to catch and keep the attention of the customer. While a creative approach will often draw a bigger audience than simply following best practices, it can be tempting for an editor to change the writer's style to fit an assumption about what sells.
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