When in doubt, pray.
December 24 2012
Big Business Spends on Mass Media, While the Media Gets Personal http://t.co/ZyQiXkkK via @jkcallas
December 24, 2012
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Big Business Spends on Mass Media, While the Media Gets Personal
Have you notice a big difference in a way brands market to you on a smartphone? Neither have we. And that's the problem. Big business is still investing in the communication of messages using the mass mediums of television and direct marketing, but they haven't notice the real action is on a different screen; and its personal.