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January 8 2013
Augmented Grocery Shopping: How a Korean grocer moved virtual shopping to the subway http://t.co/FoD3tNJ9
January 09, 2013
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Augmented Grocery Shopping: How a Korean grocer moved virtual shopping to the subway
It's the kind of experiment that seems like it was hatched for a satirical spoof video, but the results were anything but funny. Home Plus, the 2nd largest grocery chain in South Korea formerly known as Tesco, needed to increase their market share without building more stores.