When in doubt, pray.
November 28 2012
Amazon on Negative Comments: Disregard 5% http://t.co/zIlYZK9X via @geoffliving
November 29, 2012
/http%3A%2F%2Ffarm6.staticflickr.com%2F5301%2F5635492991_95f7a8c5fe.jpg)
Amazon on Negative Comments: Disregard 5%
In its Holiday Marketing Best Practices Guide, Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: "Most sellers will eventually receive some negative feedback. When it happens to you, put it in perspective: a 0-2% negative feedback rate is great!
/https%3A%2F%2Fassets.over-blog.com%2Ft%2Fcedistic%2Fcamera.png)
/image%2F0119160%2F201301%2Fob_b80631_self-driving-cars-8001-jpg.jpeg)
/image%2F0119160%2F201212%2Fob_c6565cddf3237c713a1bd764874704d3_bzxmf-jpg.jpeg)
/image%2F0119160%2F201212%2Fob_430e45a0d45a8a9632c481c6a0e47520_nyizv-png.png)