When in doubt, pray.
October 12 2012
A downplayed iPad Mini event is just what the PR doctor ordered http://t.co/FtSJIfL1
October 13, 2012
A downplayed iPad Mini event is just what the PR doctor ordered
Most are well-aware of Apple's uncanny ability to put on a big production. They are the masters of hype when it comes to launching major products such as the iPhone 5 and the machine is able to keep the excitement going for weeks at a time when other companies often have their products fall off the map in days.
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