When in doubt, pray.
December 15 2012
What say you, #AutoMarketing peeps -- "SoLoMo - Boom or Bust in 2013?" http://t.co/J4I8f1lh @admcommunity
December 16, 2012
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SoLoMo - Boom or Bust in 2013? - Automotive Digital Marketing Professional Community
It was one of the most used made-up words of 2012 (and in many cases, one of the most annoying). Just about every marketer in and out of the automotive industry used some variation of "SoLoMo" (Social/Local/Mobile) in a blog post, video, presentation, or declaration of things to come.
http://www.automotivedigitalmarketing.com/profiles/blogs/solomo-boom-or-bust-in-2013