When in doubt, pray.
December 1 2012
Reach is Infinitely More Important than Fan Count on #Facebook http://t.co/nuHuAT78 v/ @soshable #socialmedia
December 02, 2012
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Reach is Infinitely More Important than Fan Count on Facebook | Soshable | Social Media Blog
Getting the right fans, people who are interested in what you are posting, is extremely important. The number of fans is a blip on the overall Facebook marketing strategy. I would contend that a properly-run page with 500 good fans can get a higher and more worthwhile reach than a poorly run page with 50,000 weak fans.